Branding distinguishes one company's goods or services from those of its competitors. Each company you purchase from
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Branding distinguishes one company's goods or services from those of its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are Amazon, Google, Toyota, and Apple. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not?
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Related Book For
Contemporary Business
ISBN: 9781119498414
18th Edition
Authors: Louis E. Boone, David L. Kurtz, Susan Berston
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