Choose a product that you purchased recently. Identify the various media that were used to promote the
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Choose a product that you purchased recently. Identify the various media that were used to promote the product and analyze the promotional mix. Do you agree with the company’s marketing strategy, or would you suggest changes to the promotional mix? Why? Create your own print ad for the product you chose, using any business strategies or knowledge you have learned in this course so far.
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Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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