Choose one of the following products. Select a distribution intensity for the product. Describe specifically where and
Question:
Choose one of the following products. Select a distribution intensity for the product. Describe specifically where and how the product would be sold. Describe the reasons for your strategy.
a. A line of furniture manufactured from recycled or reclaimed materials
b. Custom-designed jewellery
c. A house-painting service
d. Handicraft supplies
e. A radio talk show
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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