With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend
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With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend on their smartphones, companies like L’Oréal have revamped their brand experience. Can you think of other companies like L’Oréal that have researched customer wants and needs to create an immersive and experiential experience?
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Many of the clothing and specialty retailers have engaged in si...View the full answer
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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