Without alienating its traditional base of aging baby boomer men, how might Harley-Davidson continue to market its
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Without alienating its traditional base of aging baby boomer men, how might Harley-Davidson continue to market its bikes to a younger and more diverse market segment? With a psychographic segmentation of “renegade” or “outsider,” how might the company also apply this?
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Related Book For
Contemporary Business
ISBN: 9781119905769
4th Canadian Edition
Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira
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