In teams, develop a retailing strategy for an Internet retailer. Identify a target market and then suggest

Question:

In teams, develop a retailing strategy for an Internet retailer. Identify a target market and then suggest a mix of merchandise, promotion, service, and pricing strategies that would help a retailer reach that market via the Internet. What issues must Internet retailers address that do not affect traditional store retailers?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

Question Posted: