Outlet malls are a growing segment of the retail market. Visit a local outlet mall or research

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Outlet malls are a growing segment of the retail market. Visit a local outlet mall or research one on the Internet. What types of stores are located there? How do the product selection and price compare with typical stores?

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Question Posted: Jan 19, 2024 04:00 AM

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Outlet malls are a growing segment of the retail market. Visit a local outlet mall or research

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Outlet malls are a distinct segment of the retail market catering to savvy shoppers looking for discounts and deals Here are some key characteristics of stores typically found in outlet malls along wi...View the full answer

Contemporary Marketing

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