Over which of Porters Five Forces do consumers have the greatest influence? Over which do they have

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Over which of Porter’s Five Forces do consumers have the greatest influence? Over which do they have the least? How might these factors affect a firm’s overall marketing strategy?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:09 AM

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Over which of Porters Five Forces do consumers have the greatest influence? Over which do they have

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Consumers have the greatest influence on the bargaining power of buyers and the threat of substitute...View the full answer

Contemporary Marketing

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