Why is it so important for a firm to identify its core competencies?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:09 AM

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Why is it so important for a firm to identify its core competencies?

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A companys strengths reflect its core competencies x what it does well Cor...View the full answer

Contemporary Marketing

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