Take a look at Exhibit 3.2 on the value chain. Pick a company in which you are
Question:
Take a look at Exhibit 3.2 on the value chain.
Pick a company in which you are interested, research it, and develop an assessment of how it is doing in delivering value at each link in the chain.
Transcribed Image Text:
Support activities Firm infrastructure Human resource management Technology development Procurement Inbound Outbound Marketing Operations Service logistics logistics and sales Primary activities Margin Margin
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Related Book For
Contemporary Selling Building Relationships Creating Value
ISBN: 102447
5th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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