Why would a salesperson be reluctant to adopt CRM? What can management do to help gain salesperson

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Why would a salesperson be reluctant to adopt CRM? What can management do to help gain salesperson adoption and usage?

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Contemporary Selling Building Relationships Creating Value

ISBN: 102447

5th Edition

Authors: Mark W. Johnston, Greg W. Marshall

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Question Posted: Apr 19, 2024 02:11 PM

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Why would a salesperson be reluctant to adopt CRM? What can management do to help gain salesperson

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Salespeople may be reluctant to adopt Customer Relationship Management CRM systems for several reasons including perceived complexity concerns about i...View the full answer

Contemporary Selling Building Relationships Creating Value

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