With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas

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With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer—anything that interests you. Suggestions include Papa John’s Pizza, Zumba, StubHub, Katy Perry, or Bass Pro Shops. Then write a plan for how you would target and communicate with overseas markets.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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