With a classmate, choose one of the following firms or another that interests you. Visit the firm’s website and review its product mix. Then create a chart like the one for Johnson &

Johnson in Table 12.3, identifying the company’s major product lines, along with a few specific examples.

a. Under Armour athletic clothing

b. Condé Nast magazines

c. Wyndham Hotels

d. LG Appliances

e. Volkswagen

Transcribed Image Text:

TABLE 12.3 Johnson & Johnson's Mix of Health Care Products Over-the-Counter Medicines Motrin pain reliever Tylenol pain reliever Benadryl antihistamine Mylanta antacid Nutritionals Lactaid digestive aid Splenda artificial sweetener Viactiv calcium supplement Benecol Skin and Hair Care Aveeno lotions Clean & Clear facial cleansers and toners Johnson's baby shampoo Neutrogena soaps and shampoos Oral Care Listerine oral rinse REACH dental floss Rembrandt whitening toothpaste Listerine whitening strips Medical Devices and Diagnostics Ethicon surgical instruments and systems LifeScan diabetes management products Orthopedic joint replacement products Veridex diagnostic tests