Describe, in general terms, how to perform an RFM Analysis.

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Database Processing Fundamentals, Design, and Implementation

ISBN: 978-0133876703

14th edition

Authors: David M. Kroenke, David J. Auer

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Question Posted: Jan 11, 2019 05:52 AM

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Describe, in general terms, how to perform an RFM Analysis.

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To perform an RFM analysis 1 Sort the customer purchase records CPRs on the R basis int...View the full answer

Database Processing Fundamentals, Design, and Implementation

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