Imagine you are the marketing director for a high-street fashion retailer: a. suggest how you would evaluate
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Imagine you are the marketing director for a high-street fashion retailer:
a. suggest how you would evaluate the threats posed by online retailers;
b. outline and justify the objectives you would set for a digital strategy designed to combat these threats.
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Related Book For
Digital Marketing Strategy Implementation And Practice
ISBN: 9781292241579,9781292241623
7th Edition
Authors: Dave Chaffey , Fiona Ellis-Chadwick
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