What macro-environment scanning activities and steps are necessary when launching a new product or brand?

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Digital Marketing Strategy Implementation And Practice

ISBN: 247145

8th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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Question Posted: Feb 16, 2024 01:26 PM

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What macro-environment scanning activities and steps are necessary when launching a new product or brand?

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When launching a new product or brand conducting macroenvironment scanning activities is essential to assess external factors that could impact the success of the launch Here are the necessary steps a...View the full answer

Digital Marketing Strategy Implementation And Practice

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