1. Can you identify which firms make up the majority of the soft drinks industry?

2. What are the characteristics that make fishing so ‘unconcentrated’?

3. Does the relatively low concentration in the car industry surprise you? Explain your answer.

i. Are there any advantages to consumers in a highly concentrated industry?

ii. Explain why the measurement of the concentration ratio will be dependent on the definition of the market, referring to the Innocent story.

iii. Do small independent burger companies have any market advantages over the global firms such as McDonald’s and Burger King?