Was the crisis response and communication effective? Burger King is known for their quirky, funny online
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Was the crisis response and communication effective?
Burger King is known for their quirky, funny online presence across multiple social media platforms. Their social media team's tactics have embraced the new direct marketing model and is known to bring content and offers to individual customers in VERY direct ways (Kotler & Armstrong, 2018). McDonald's is one of Burger King's competitive rivals. One instance of BK's direct marketing is the "Whopper Detour" campaign (Rahman, 2022). This involved using geofencing to send a notification to BK app users with an offer for a Whopper for $.01 if they came within 600 meters of selected McDonald's locations (Rahman, 2022).
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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