In 2019, an opinion columnist in the Wall Street Journal observed, Starbucks is in some ways the
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In 2019, an opinion columnist in the Wall Street Journal observed, “Starbucks is in some ways the victim of its success, having attracted increasingly aggressive competitors into what is now a fairly crowded market.” Did the entry of these competitors into the coffee house market make the demand for Starbucks coffee more price elastic or more price inelastic? Briefly explain.
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