Mackenzie’s goal was to make horseback riding affordable to all children. When she looks at what less privileged families can afford to pay, she realizes that at those prices she cannot be profitable. She could consider a sliding scale fee based on need, but she wants to be fair to all of her clients.
Consider the four steps in question one of the ethics planning model. How would Mackenzie answer these?
She’s thought about the obvious solution, a sliding scale payments system based on need, but worried that while their children are in the riding ring, parents might compare costs. The parents paying more might become angry and leave. Can you add a couple more creative solutions?