Set up several selling scenarios for the same product displaying different cues about the value of a product (e.g., where it’s sold, whether it’s on sale), the motivation of the seller, prices of competitive products (external reference price) and other possibilities appropriate for your product. Ask several people what they would pay under the circumstance you’ve set up.
Answer to relevant QuestionsFor one week collect all the coupons you find in newspapers, magazine, mail, etc., etc. What percentage are for products or services or brands that you would really buy? Typically, how many coupons do you actually use in a ...What are some ways that Beacon Street Girls can promote their brand in order to meet their goals? Compare the promotional materials from two competitive (small) businesses. What are the goals and objectives of the promotions? How well do you think they fulfill these objectives? What direct response ads can you recall seeing or hearing lately? Which ones were more effective? Why? Consider that you are planning to open a self-service carwash in town. What sorts of secondary data might be helpful in creating your marketing plan?
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