The “You Be the VC 11.2” feature focuses on WebVet, a website that provides pet owners a one-stop destination for information regarding pet health issues. Consider each of the 4Ps and comment on the most important issues for WebVet to consider in each area.

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YOU BE THE VC 11.2 Company: WebVet Web: www.webvet.com Twitter: WebVet Facebook: Webvet Business Idea: Create a Web site that provides pet owners a one-stop destination for information regarding pet health issues. Pitch: If you're looking for reliable information about human medical conditions, you can quickly turn to WebMD or a similar Web site, which contains useful and authoritative information about any medical issue. But what if your dog stops eating or your cat starts losing its hair? Or what if you're browsing through a pet supply store and see vitamins for dogs, and wonder which dogs need vitamins and whether they are really necessary. You'll probably worry and do a Google search, and peck around the Web trying to find relevant information. WebVet was founded to help pet owners answer just these types of questions. It is the WebMD for pets, and includes a comprehensive collection of articles and information, designed to address both the physical and emotional needs of pets. Ask a Vet, Health, Pet Health