How is it different to market a service vs a good? Why can this be more difficult?

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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Posted Date: Mar 19, 2024 11:57 AM

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How is it different to market a service vs a good? Why can this be more difficult?

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Marketing a service differs from marketing a good in several key ways 1 Intangibility Services are intangible meaning they cannot be seen touched or f... View the full answer

Global Strategy

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