Why is it important for a firms founders to think carefully about the name they pick for
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Why is it important for a firm’s founders to think carefully about the name they pick for their company?
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Choosing the right name for a company is important for several reasons 1 Brand Identity The name of a company is often one of the first things that cu...View the full answer
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland
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