1. Why is the problem of bringing light to people who don’t have access to reliable electricity not being tackled in a meaningful way by a large lighting company, such as GE (General Electric) or Philips?

2. What qualities do Sam Goldman and his team have that will help them solve the problem of providing light to the billions of people in the world who lack access to reliable electricity?

3. Why does Sam Goldman go out of his way to talk about the importance of d.light’s business plan? In what ways do you think having a meticulously created business plan helped d.light in its launch efforts?

4. If you were one of d.light’s founders, what would your marketing strategy be? How would you go about educating people in remote areas of the world about your product and the benefits associated with purchasing it?