Is marketing segmentation just a nice way of using stereotypes to sell your products? Can people really

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Is marketing segmentation just a nice way of using “stereotypes” to sell your products? Can people really be classified so easily into groups that share common needs, wants, and demands?

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ISE Entrepreneurship

ISBN: 9781260565621

11th International Edition

Authors: Robert Hisrich, Michael Peters, Dean Shepherd

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Question Posted: Mar 13, 2019 12:59 PM

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Is marketing segmentation just a nice way of using stereotypes to sell your products? Can people really

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