Naomi Stephenson plans to open a company that will design and manufacture accessories for smartphones. She has

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Naomi Stephenson plans to open a company that will design and manufacture accessories for smartphones. She has read that having a clearly articulated business model will help “all of the elements of her business fit together.” Naomi isn’t quite certain she believes this statement. If Naomi asked for your opinion about this statement, what detailed response would you offer?

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