Why are many companies shifting to a multichannel strategy that involves both physical stores and an online
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Why are many companies shifting to a multichannel strategy that involves both physical stores and an online presence?
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A multichannel strategy allows a company to combine th...View the full answer
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Related Book For
Essentials of Entrepreneurship and Small Business Management
ISBN: 978-0134741086
9th edition
Authors: Norman M. Scarborough, Jeffrey R. Cornwall
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