Camila Lopez is thinking about starting a firm in the home healthcare provider industry. When asked by a potential investor if she had studied the industry, Camila replied, “With the aging of the population and the fact that people are living longer than ever, the home healthcare provider industry is so full of potential it doesn’t require formal analysis.”

In what ways will Camila limit her possibilities with the potential investor if her current attitude about the importance of industry analysis does not change?