Congratulations, you were just hired as a marketing analyst for a large company. The VP of Marketing

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Congratulations, you were just hired as a marketing analyst for a large company.

The VP of Marketing has asked you to examine how the company might improve sales. What data might be helpful in your exploration? Where might you locate the data needed? What questions should you ask first?

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Related Book For  book-img-for-question

Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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