Examine Exhibit 7-37. Are there other customers that should be monitored for default? Should the marketing team

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Examine Exhibit 7-37. Are there other customers that should be monitored for default? Should the marketing team consider developing communications for customers that are not at risk for defaulting?

Exhibit 7-37

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Essentials Of Marketing Analytics

ISBN: 9781264263608

1st Edition

Authors: Joseph Hair, Dana E. Harrison, Haya Ajjan

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