Collect three pieces of direct mail and for each one assess: (a) what you think it is

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Collect three pieces of direct mail and for each one assess:

(a) what you think it is trying to achieve;

(b) how that message has been communicated;

(c) what involvement devices have been used to encourage the recipient to read the mailshot;

(d) how easy it is for the recipient to respond in the required way.

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Related Book For answer-question

Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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Question Posted: Feb 01, 2024 07:00 AM

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Collect three pieces of direct mail and for each one assess: (a) what you think it is

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Direct Mail 1 a The direct mail is trying to achieve brand awareness and engagement with potential c...View the full answer

Essentials Of Marketing

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