All Matches
Solution Library
Expert Answer
Textbooks
Search Textbook questions, tutors and Books
Oops, something went wrong!
Change your search query and then try again
Toggle navigation
FREE Trial
S
Books
FREE
Tutors
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Ask a Question
Search
Search
Sign In
Register
study help
business
essentials of marketing research
Questions and Answers of
Essentials of marketing research
Who would be the sample to target for this study and why? Specify the characteristics of the sample.
What sampling design would obtain a representative sample of the targeted population, and why?
Company management realizes secondary data may be available to provide useful insight into this area. Suggest some sources of secondary data that could be meaningful for this study.
Is the research design exploratory, descriptive, predictive, or prescriptive? Justify your choice of a particular design.
Which level of scale design would be the most appropriate to accurately collect primary data on the concept of psychological ownership described in this case? Which of the attitudinal/behavioral
For the engagement and loyalty constructs, propose several examples of scale measurement statements that could be used to measure these concepts.
What are possible weaknesses or limitations associated with how you propose to measure the constructs in Question 2?Data From Question 2:For the engagement and loyalty constructs, propose several
Do you agree or disagree with the marketing value of measuring the relationships between psychological ownership, engagement, and customer loyalty? What other constructs may affect customer loyalty?
What is measurement?
In construct and measurement scale development, how does validity differ from reliability? Include definitions of each term.
How will the Santa Fe Grill owners be able to use the social media usage patterns of the respondents to develop a more effective marketing plan for their restaurant?
How can a researcher evaluate where a respondent is(a) carefully reading each survey question and scale measure and(b) providing honest responses to each survey question?
Which characteristic of social media influencers most encourages purchase intentions? Identify your answer from variables X1 to X6 representing typical characteristics of influencers.
Review the list of variables X1 to X6. Which characteristic is most likely to influence you to recommend a product or service?
Use your statistical software package to obtain descriptive statistics for variables X1 to X8. Are the results similar or different from what your answers would be regarding an effective influencer?
How would you improve the social media influencer questionnaire?
In your opinion, why is more than 60% of today’s primary research data being generated by online self-reporting survey methods?
Execute an ANOVA to compare the attitudes and opinions of groups based on gender and age. What are the interesting findings?
Execute an ANOVA to compare the likelihood to purchase and recommend vinyl products for groups based on gender and age. What are the interesting findings?
Execute an ANOVA to compare the attitudes, opinions, purchase and recommend likelihood of groups based on level of education completed and number of music products owned. What are the interesting
Are there other topics that should be added to this questionnaire?
What are the seven components of the marketing research report? Briefly discuss each objective and why it is important.
In the context of the marketing research report, what is the primary goal of the executive summary?
If you were designing a quantitative survey of employees, what type of sample design would be best to obtain representative opinions from employees? How would you insure anonymity of individual
City employees are likely to have different opinions on issues than management or staff workers. Also, employees at different stages of their career with the city could have different opinions. How
Would you search for secondary data for this survey? If so, where might you find the data and what type of data would likely be useful?
Would you consider what other cities or counties in the state or region have done when seeking to improve supplier diversity? How would you find this data? How would you use this data to develop the
Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Marriott: Marketing Research Leads to Expanded Offerings highlights Marriott’s success in using
What is an advantage of calculating all three measures of central tendency?
What measures of location are commonly computed for frequencies?
Why is the range value affected by outliers?
What does the variance tell us about data points?
What is the difference between null and alternative hypothesis?
Briefly describe the test statistic.
Differentiate between Type I and Type II errors.
What statistics are available for determining the strength of association in cross-tabulation?
In each of the following situations, formulate the null and alternative hypotheses.a. A new product will be introduced if it is preferred by more than 70 percent of the consumers in the target
In each of the following situations, indicate the statistical analysis you would conduct and the appropriate test or test statistic that should be used.a. Respondents in a survey of 1,000 households
The current advertising campaign for a major soft-drink brand would be changed if less than 30 percent of the consumers like it.a. Formulate the null and alternative hypotheses.b. Discuss the type I
A major department store chain is having a sale on refrigerators. The number of refrigerators sold during this sale at a sample of ten stores was:$\begin{array}{llllllllll}80 & 110 & 0 & 40 & 70 & 80
In a study measuring households' familiarity with downloading pictures from the Internet, the following results were obtained $(1=$ not at all familiar, $7=$ very familiar $)$.Level of
A research project examining the impact of income on the consumption of gourmet foods was conducted. Each variable was classified into three levels of high, medium, and low. The following results
A pilot survey was conducted with thirty respondents to examine Internet usage for personal (nonprofessional) reasons. The following table contains the resulting data giving each respondent's sex
MARRIOTT: Marketing Research Leads to Expanded Offerings Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Marriott: Marketing Research Leads to
With roots that go back to before the Great Depression, Marriott International (www.marriott.com) has come a long way from its founding by husband and wife John and Alice Marriott. As of 2014,
What are the tests that could be used in a two-independent-samples t test for proportions?
How is t test conducted for two independent samples?
What is the difference between the $t$ distribution and the normal distribution?
Describe the procedure for examining a hypothesis related to proportions of two independent samples.
How can the strength of association be measured in a multiple regression model?
Describe the procedure for examining a hypothesis related to proportions of paired samples.
What does the product moment correlation determine?
What is bivariate regression?
What is the difference between bivariate regression and multiple regression?
In each of the following situations, indicate the statistical analysis you would conduct and the appropriate test or test statistic that should be used.a. Consumer preferences for Coca-Cola were
The current advertising campaign for a major automobile brand will be changed if fewer than 70 percent of the consumers like it.a. Formulate the null and alternative hypotheses.b. Which statistical
A major computer manufacturer is having a sale on computers. The number of computers sold during this sale at a sample of ten stores was $800,1,100,0,400,700,800,1,000,500$, 800 , and 300.a. Is there
After receiving complaints from readers, your campus newspaper decides to redesign its front page. A new format B is developed and tested against the current format, A. A total of 100 students are
In a pretest, 30 respondents were asked to express their preference for an outdoor lifestyle (V1) using a 7 -point scale $(1=$ not at all preferred, 7 = greatly preferred $)$. They were also asked to
Conduct the following analyses for the Internet usage data given in Applied Problem 11-18 in Chapter 11.a. Find the simple correlations between the following sets of variables: Internet usage and
Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Marriott: Marketing Research Leads to Expanded Offerings highlights Marriott's discovery from
What is the difference between a letter of transmittal and letter of authorization?
Why is the executive summary an important part of the report?
What are the main factors considered when writing a report?
What are the final two steps a researcher should do after presenting the research findings to the decision makers?
What are the key factors behind a successful report presentation?
How can social media be used to enhance report preparation and presentation?
What are the most powerful social media networks that researchers could obtain data from about customer feedback and loyalty and why?
Visit the website www.nielsen.com and choose one of the reports published. Write a brief analysis of the findings and solutions presented by the report.
What type of exploratory research design (observation, projective technique, in-depth interview, focus group, case study, ethnography, netnography, ZMET) would you suggest for each of the following
Visit Trackur.com (www.trackur.com) and read about the services Trackur offers. Some analysts have referred to the practice of mining social media as being similar to conducting a focus group. Is
What are the three main objectives of any questionnaire?
What are the different methods of administering a questionnaire?
What is a double-barreled question?
What is a split-ballot technique and what is it used for?
What are counterbiasing questions and what are they used for?
How can social media aid in developing a questionnaire?
What are the ethical issues in developing a questionnaire?
Search the Internet including social media to obtain information on flying and passengers' airline preferences. Develop three double-barreled questions related to flying and passengers' airline
List at least ten ambiguous words that should not be used in framing questions.
A new graduate hired by the marketing research department of AT\&T is asked to prepare a questionnaire to determine household preferences for cell phone plans. The questionnaire is to be administered
Nissan is changing the design of one of its highest-selling cars, the Murano, and is conducting an internet survey to determine whether the design change would affect customer perception of the car
Develop the questionnaire in Internet Exercise 8-21 using an electronic questionnaire design package that is available for free (see the websites mentioned in this chapter in the subsection entitled
Develop a structured and an unstructured questionnaire to measure the importance of online retail shopping for working mothers. Distribute a copy of each to 10 different individuals and compare your
Visit the website of one of the online marketing research firms (e.g., Toluna at us.toluna .com/default.aspx or www.toluna.com). Locate a survey administered currently at this site. Critically
Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Dunkin' Donuts: Dunking the Competition highlights the emphasis that Dunkin' Donuts places on
What is the major difference between a sample and a census?
What are the disadvantages of nonprobability sampling techniques?
What are the advantages and disadvantages of judgmental sampling?
What is the major advantage of snowball sampling?
What are the advantages of systematic sampling over simple random sampling?
What considerations are relevant in selecting a sampling technique in international marketing research?
What are the ethical issues involved in sampling?
A company decides to send email surveys on its new car polishing spray to random people, asking them to forward it to 10 of their contacts after they are finished. What form of sampling did the
How can quota sampling being applied through a website like www.linkedin.com?
Describe how you can use www.yellowpages.com to create a sample in the state of New York by using systematic sampling technique.
Visit www.pearsonglobaleditions.com/malhotra to read the video case and view the accompanying video. Subaru: “Mr. Survey” Monitors Customer Satisfaction presents an interesting overview of Joe
How can supervisors validate the field work of interviewers?
How would you treat unsatisfactory responses that are discovered in editing?
What is a codebook and what is it used for?
Showing 1 - 100
of 338
1
2
3
4