Describe a specific situation for which each of the following experimental designs is appropriate. Defend your reasoning.

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Describe a specific situation for which each of the following experimental designs is appropriate. Defend your reasoning.

a. One-group pretest-posttest design

b. Pretest-posttest control group design

c. Posttest-only control group design

d. Factorial design

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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