Facebook is planning to change the layout of its homepage for user accounts and wants to test

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Facebook is planning to change the layout of its homepage for user accounts and wants to test the new layout before releasing it. What type of experiment would be most suitable and how would it be applied?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 19, 2024 03:00 AM

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Facebook is planning to change the layout of its homepage for user accounts and wants to test

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For testing the new layout of its homepage Facebook could conduct an AB test which is a type of randomized controlled trial RCT commonly used in onlin...View the full answer

Essentials Of Marketing Research

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