Find an article illustrating an example of an applied marketing research study involving some aspect of technology.
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Find an article illustrating an example of an applied marketing research study involving some aspect of technology. How does it differ from a basic research study also focusing on a similar aspect of technology?
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A recent article in the Journal of Marketing Research The Influence of a Brands Online Presence on C...View the full answer
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Related Book For 
Essentials of marketing research
ISBN: 978-1439080900
4th edition
Authors: William G. Zikmund, Barry J. Babin
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