In the context of the marketing research report, what is the primary goal of the executive summary?

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Essentials Of Marketing Research

ISBN: 9781265800833

6th Edition

Authors: Joseph Hair , David Ortinau , Dana E. Harrison

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Question Posted: May 02, 2024 02:00 AM

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In the context of the marketing research report, what is the primary goal of the executive summary?

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Many consider it the soul of the report insofar as many executiv...View the full answer

Essentials Of Marketing Research

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