Visit Trackur.com (www.trackur.com) and read about the services Trackur offers. Some analysts have referred to the practice

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Visit Trackur.com (www.trackur.com) and read about the services Trackur offers. Some analysts have referred to the practice of mining social media as being similar to conducting a focus group. Is mining media similar to conducting a focus group? Why or why not?

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Essentials Of Marketing Research

ISBN: 978-0078112119

4th Edition

Authors: Joseph Hair, Mary Celsi, Robert Bush, David Ortinau

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