What are mixed-mode surveys and when are they used?

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Essentials Of Marketing Research

ISBN: 9781292060163

1st Global Edition

Authors: Naresh K. Malhotra

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Question Posted: Apr 18, 2024 01:00 PM

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What are mixed-mode surveys and when are they used?

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Mixedmode surveys are a research design that combines two or more different data collection modes within a single survey within a single fieldwork cou...View the full answer

Essentials Of Marketing Research

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