Why is IRB approval important when conducting academic marketing research studies?

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Essentials Of Marketing Research

ISBN: 9781260260465

5th Edition

Authors: Joseph Hair, David Ortinau, Dana E. Harrison

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Question Posted: Apr 17, 2024 02:45 PM

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Why is IRB approval important when conducting academic marketing research studies?

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IRB Institutional Review Board approval is crucial when conducting academic marketing research studies for several reasons Ethical Considerations IRB ...View the full answer

Essentials Of Marketing Research

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