The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Marketing Strategy” section.

a. What kind of retail operation is the vet clinic? Does it fit any of the types described in this chapter?

b. How could Hillside make use of a website?

c. The marketing plan notes future plans to offer kennel (boarding) services and pet supplies. How will this change Hillside’s current strategy? Does the marketing plan provide a good sense of what needs to be done? Do you have other recommendations for Hillside?