The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary
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The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the “Customers” and “Competitors” sections in the Situation Analysis and consider the following questions.
a. What different types of marketing research were conducted to fill out these sections of the marketing plan?
b. What are the strengths of the research conducted? What are the weaknesses?
c. Keeping in mind probable cost and time to complete, what additional research would you recommend?
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a The different types of marketing research that could have been conducted to fill out the Customers ...View the full answer
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Related Book For
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9780077861049
14th Edition
Authors: William Perreault, Jr., Joseph Cannon, E. Jerome McCarthy
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