Papa John’s International Inc., a large pizza chain, launched an advertising campaign with the new slogan, “Better Ingredients. Better Pizza.” Papa John’s placed the slogan on millions of signs, shirts, menus, pizza boxes, and napkins and used it in radio, television, and print advertisements. Shortly after this extensive marketing, a large competitor, Pizza Hut, launched its own campaign in which it spent $50 million based on the theme of declaring “war” on poor quality pizza. In response, Papa John’s launched a national advertising campaign featuring Pizza Hut’s co-founder, Frank Carney, claiming he left the pizza business but decided to return to it by becoming a franchisee at Papa John’s because Papa John’s pizza tastes the best. Papa John’s then launched another ad campaign claiming that it “won big time” in customer taste tests. Papa John’s stated that its tomato sauce was made from “fresh, vine-ripened tomatoes” instead of the competitors’ remanufactured tomato paste, and that it used “clear filtered water” to make its pizza dough, while the “biggest chain” uses “whatever comes out of the tap.” (At the time, Pizza Hut was the largest pizza chain in the United States). Papa John’s also claimed that it gives its yeast “several days to work its magic” while “some folks” use “frozen dough or dough made the same day.” These advertisements concluded with: “Better Ingredients. Better Pizza.” Pizza Hut claimed that Papa John’s violated false advertising rules. Do you agree? Consider Papa John’s claims

(1) about its sauce;

(2) about its dough;

(3) about its ingredients;

(4) about its “taste test.” What other information would you need to know?