To most consumer-goods companies, Black Friday is a massive shopping event the day after Thanksgiving, when consumers

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To most consumer-goods companies, Black Friday is a massive shopping event the day after Thanksgiving, when consumers crowd into stores and retailers hope to see a big sales boost to kick-start the holiday shopping season. For the clothing company Everlane, however, Black Friday is a day for taking care of the factory workers who make the company’s products. Each year, Everlane donates profits from Black Friday sales to a particular project, such as buying thousands of helmets for workers in Vietnam who travel to work on mopeds. Another year, the company installed three container farms (basically high-efficiency greenhouses built into recycled shipping containers) so a factory could double the number of meals it provides its workers.22 Your task: Visit www.everlane.com and read about the Black Friday Fund. Draft a tweet describing this year’s Black Friday project. Limit it to 217 characters to allow room for a URL. (You don’t need to include the URL.) Email the tweet to your instructor.

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Excellence In Business Communication

ISBN: 9781292404806

13th Edition

Authors: John Thill, Courtland Bovee

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