When a manager is asked to justify a new budget proposal on the basis of projected activities

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When a manager is asked to justify a new budget proposal on the basis of projected activities rather than as an incremental adjustment to the prior year’s budget, this is an example of __________.

(a) zero-based budgeting

(b) strategic planning

(c) operational planning

(d) contingency planning

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Exploring Management

ISBN: 9781119704188

7th Edition

Authors: John R. Schermerhorn, Daniel G. Bachrach

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