1. Describe and evaluate the strategy directions pursued by CRH. 2. Describe and evaluate the corporate parenting...

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1. Describe and evaluate the strategy directions pursued by CRH.

2. Describe and evaluate the corporate parenting roles employed by CRH.

3. Discuss CRH’s acquisition strategy and its contribution.

4. Discuss how the Group’s corporate strategy creates value for CRH.

5. Describe and evaluate the internationalisation strategy pursued by CRH.

6. Evaluate the contribution from the acquisition of the ‘LH Assets’ by CRH.

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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