1. What are pros and cons of Apples tight control of licensing? 2. What role has ecosystem...

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1. What are pros and cons of Apple’s tight control of licensing?

2. What role has ‘ecosystem’ played in Apple’s competitive advantage?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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