1. What are the internationalisation drivers Walmart International has struggled with? 2. What might be the dangers...
Question:
1. What are the internationalisation drivers Walmart International has struggled with?
2. What might be the dangers for a large Western retailer in staying out of emerging markets?
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1 There are several general drivers behind Walmarts international strategy cost drivers like scale economies market drivers include increasing customer needs and transferable marketing in government d...View the full answer
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Related Book For 
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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