1. With reference to these views of strategy development, what are the main advantages of developing strategies...

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1. With reference to these views of strategy development, what are the main advantages of developing strategies incrementally? Are there disadvantages or dangers?
2. Is incremental strategy development bound to result in strategic drift (see Section 6.4)? How might this be avoided?
3. Under what conditions may these approaches to strategy work best?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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