Information about PepsiCo€™s six primary segments is provided on the next page (dollars in millions). The information was taken from the company€™s 2014 SEC Form 10-K.

REQUIRED:
Assume no interest expense.
a. Compute the percent each segment contributes to the total revenues reported for 2014.
b. Rank the segments in terms of profit margin.
c. Rank the segments in terms of return on assets.
d. Discuss.

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Revenues Assets Profits Frito-Lay North America Quaker Foods North America Latin America Foods Americas Beverages Europe $4,054 $14,502 2,568 8,442 $5,307 982 621 1,211 4,760 30,188 2,846 21,154 13,290 6,727 1,331 13,902 Middle East, Africa, Asia 1,043 5,887